i-OP : Solutions : Websites

It's not enough to draw visitors to your site. Once they arrive, you need to engage, capture and qualify them.

You do that by offering them something to help them "get smarter" (e.g., a white paper or case study), and by fulfilling the request using one of i-OP’s intelligent dynamic forms. That’s the critical step.

How our forms engage. Unlike standard, static HTML forms, the questions in i-OP's dynamic forms branch into any specified number of areas, so your dialog stays relevant to each customer, and you gain critical insight into his or her needs. Each question pops up the instant the previous one is answered. Users experience no waiting, no clicking through page after page, no wading through irrelevant questions.

Why our forms work. i-OP’s dynamic forms quickly reveal which of your respondents have pain, and obtain permission to ask additional probing questions. The forms automatically return a rich store of customer information, which your sales team can use to prioritize leads and create customer need profiles. Your marketing efforts become more focused, more cost-effective than ever before.

What you gain. i-OP's approach doubles conversion rates and qualifies leads better than they would be using standard methods.

Try this example:

Comparison

Dynamic vs. Static Web Forms - What's the difference?

Static Forms	Dynamic Forms
Ask everyone the same questions	Digress according to responses to maintain relevance for each user
Requires users to move from question to question down the page with mouse, tab key or "next page" button. This limits the number of possible questions to perhaps 10 or 15 for a 1.5 minute survey	Auto-advance questions instantly after users respond, enabling them to answer 20 to 30 questions easily in a 1.5 minute dialog - that's twice as many as with static forms
Yield low conversion rates	Generally yield conversion rates 50% higher than static forms