Beyond traditional surveys - a genuine listening technology
Are you just trying to extract data from your customers? Or are you listening to them in a way that lets you deeply understand their needs?
Over the last ten years, i-OP has developed a sophisticated technology for creating conversation-like experiences on the Web. These Smart Surveys go beyond static HTML forms and typical branching surveys, offering a much more powerful way to qualify leads, explore needs, and develop relationships. You can deploy Smart Surveys in email, direct mail, telemarketing campaigns, on your Web site, or via smartphone.
Forget static pages of words and boxes. In a Smart Survey, your customer is asked one question at a time - in other words, it's a genuine conversation. Depending on the answers, the conversation can branch into different areas, making the experience meaningful, relevant, and enjoyable.
Standard surveys are tolerable at best. But i-OP's Smart Surveys energize people -- suddenly your customers know you're listening to them, rather than just extracting information. That's why completion rates for i-OP's dialogs are two to three times higher than for traditional static forms. The result is insight that speeds the sales process and drives innovation.
Experience it yourself:
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