i-OP: Market Research

i-OP's platform gives businesses a new and powerful way to:

Better understand customer needs
Improve product development

Good market research depends on listening intelligently to your current and prospective customers. Intelligent listening means exploring deeply the concerns of each person you talk to. That's easy if you're doing it one-one-one. However, if you want to program a Web-based dialog that branches extensively into different topics - so that customers feel they're in a personal conversation - you're in for a challenge.

i-OP's Smart Survey technology allows you to create and deploy just this kind of sophisticated branching conversation, without the need for programming skills. Then you can access all results data and text responses in real time from an easy-to-use reporting environment, so you're instantly aware of what's on your customers' minds.

It's also critical to analyze and graph the information quickly so your colleagues can use it. For that we provide Prospector, a powerful tool that lets you filter, segment, and run sophisticated regression analysis with a few mouse clicks.

How Smart Surveys improve Lead generation