Most companies define a sales lead using a prospect’s purchase intention, which is why most sales leads don’t work out. Just because a prospect intends to buy at some future time doesn't mean he or she is ready to start the sales conversation.

Intensive study has shown us that you can't begin the sales conversation - the customer does that.

i-OP's demand generation programs are designed to find the point when customers are ready to start the sales conversation. We also let your customers express the value propositions that are relevant to them.

This insight is used to generate Request for Quotes (RFQs) that intelligently articulate their needs and match them with specific offerings from your company, allowing fast, effective follow-up by your sales team. Good quotes produce sales, which is why we provide a higher ROI for our clients.

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